Six Flags Qiddiya City Opening
The Brief
Deliver a high-impact live broadcasted opening moment within an established master concept.
The Direction
Owned creative delivery of the Citadel zone. Resolved narrative gaps in the handover, directed live performance including Alicia Keys, and held the line under broadcast conditions.
The Outcome
A live broadcasted opening delivered under pressure. On time, on vision, on camera. Regional press coverage followed within 24 hours.