Creative Director. Film Maker.

Translate Tales of the Traveler into a contemporary cultural experience inspired by Ibn Battuta.

Reimagined narration as a physical journey. Immersive scenography, symbolic installations, light, and curated visitor flow.

Audiences experienced heritage as a living story, not an exhibition.

Deliver a high-impact opening, broadcasted live to a regional audience, within an established master concept.

Owned creative delivery of the Citadel zone. Worked alongside the broadcast director and camera crew to direct live performance, including Alicia Keys, under live-to-air conditions. Resolved narrative gaps in real time.

A live broadcasted opening delivered under pressure. On time, on vision, on camera. Contributing to a Guinness World Record on opening day.

Create a conservation festival delivering meaningful storytelling within a modest budget.

Immersive zones, wildlife-inspired installations, and culturally rooted programming. Sustainability made accessible.

A Guinness World Record. Proof that creative vision outperforms budget.

Launch MBRIF's Community Hub and mark eight years of fueling UAE innovation with a government-grade ceremony and launch film.

Anchored the event on a launch film and a virtual ribbon cut. Minister's speech, guided hub tours, and a restrained three-day VIP programme.

A ministerial launch delivered with institutional credibility and sustained coverage of MBRIF's next chapter.

Deliver a clear, structured experience aligned with government objectives and institutional tone.

Translated institutional messaging into a coherent ceremony. Set, content, and AV aligned to stakeholder protocols.

A high-trust government ceremony delivered with clarity and precision.

Create a Guinness World Record moment that put a civic celebration on the world stage.

Produced the world's largest natural flower bouquet. End-to-end production, logistics, and on-ground delivery of the record attempt.

A world record. A city's identity, made permanent for one night.